Prerequisites:
Basic knowledge of enterprise networking technologies (switching, routing, wireless)
Familiarity with software-defined networking (SDN) concepts
Sales or technical sales experience preferred
Course Objectives:
Upon completing this course, the learner will be able to:
Understand the unique benefits and differentiators of Cisco EN (NX) solutions.
Identify and address common customer challenges using Cisco Catalyst, SDWAN, wireless, industrial networking, and Cisco Spaces.
Leverage features and benefits of Cisco solutions for compelling sales narratives.
Craft strategies to counter sales objections and emphasize long-term value.
Apply knowledge in real-world scenarios through roleplay and hands-on exercises.
Course/Section 1 - Day 1: Foundation, Product Knowledge, and Strategy
Objective: Build a strong understanding of the enterprise networking evolution, Cisco (NX) Solutions, and strategies to identify opportunities and articulate value.
Topic 1.1 – Introduction
Topic 1.2 – Module 1: Understanding the Evolution of Enterprise Networking
Objective: Explore trends and challenges that are changing minds and shaping modern enterprise networking and examine how Cisco is addressing this evolution with an intrinsic security approach across the portfolio from a zero-trust campus all the way to the secure edge with SASE and into the Clouds.
Subtopics:
• Digital transformation and cloud adoption
• New requirements for agility, scalability, and security
• Customer pain points: complexity, cost, performance
• Cisco Network Experiences (NX)
• Case Study: Sample Customer, Needs and Challenges
Topic 1.3 – Module 2: Comprehensive Look at Cisco Catalyst Solutions
Objective: Understand the value proposition of Cisco Catalyst switches.
Subtopics:
• Cisco Catalyst portfolio overview
• Power over Ethernet (PoE) options
• Use cases (campus networking, branch offices)
• Demonstrating reduced Capex/Opex and ROI
Topic 1.4 – Module 3: At the Helm with Cisco Catalyst Center
Objective: Leveraging Cisco Catalyst Center for Campus-Wide Visibility and Insights.
Subtopics:
• Introduction to SDA Access and Catalyst Center
• Driving Workflows and Network Automation
• Visualizing Network Assurance
• Insights for Business Intelligence
• 3rd Party Integration Capabilities
• Illuminating Observability with ThousandEyes
• Instructor Lab Demo: Explore Cisco Catalyst Center Dashboard and Discover the Power of Centralized Management
Topic 1.5 – Module 4: Exploring Cisco SDWAN and Routing Solutions
Objective: Gain insight into the capabilities and value proposition of Cisco SDWAN and routing.
Subtopics:
• Cisco SDWAN architecture and components
• Integration with Catalyst 8000 routers
• Use cases for Cisco SDWAN and Enterprise Routing Solutions
• Qualifying reduced Capex/Opex and ROI
• Instructor Lab Demo: Explore Cisco Catalyst SDWAN (vManage) Dashboard and Experience Streamlined Operations
Topic 1.6 – Module 5: Cisco Wireless and Industrial Networking
Objective: Develop skills to position Cisco's wireless and industrial networking offerings.
Subtopics:
• Cisco wireless portfolio
• Industrial networking solutions and use cases
• IoT integration
• Demonstrating improved productivity and efficiency
• Instructor Lab Demo: Explore Cisco Cybervision Dashboard and Benefit from Complete Visibility
Topic 1.7 – Module 6: Discovering the Value of Cisco Spaces
Objective: Learn about Cisco Spaces and its value proposition.
Subtopics:
• Overview of Cisco Spaces platform
• Location services and analytics
• Use cases
• Qualifying business outcomes and ROI
• Hands On Lab: Explore Cisco Spaces Dashboard and Get Meaningful Reports
Topic 1.8 – Module 7: Selling the Simplicity of Meraki
Objective: Realize the Meraki Revolution and its Impact on NX. Discuss the Cisco’s strategy to unify Meraki and Catalyst line of products.
Subtopics:
• Overview of Meraki Dashboard
• Covering the Meraki Portfolio
• Cisco Catalyst and Meraki product and strategy unification
• Integrating Meraki with other Cisco Products
• Vertical Approaches to Success
Course/Section 2 - Day 2: Application, Practice, and Mastery
Objective: Apply knowledge in real-world scenarios and gain hands-on experience.
Topic 2.1 – Module 8: Identifying Opportunities and Articulating Value
Objective: Develop skills to uncover customer needs and position solutions.
Subtopics:
• Effective questioning techniques
• Value mapping (solutions to challenges)
• Communicating solution value (ROI, business outcomes)
• Leveraging Cisco Validated Designs (CVDs)
Topic 2.2 – Module 9: Navigating the Competitive Landscape and Overcoming Objections
Objective: Learn the value of competitive analysis and effective objection handling.
Subtopics:
• Cisco differentiators in EN (NX) solutions
• Anticipating common objections
• Objection handling strategies
• Battlecard scenarios review
Topic 2.3 – Module 10: Role-playing Real-world Scenarios
Objective: Practice solution positioning and objection handling.
Subtopics:
• Simulate customer interactions
• Needs assessment
• Objection handling
• Instructor and peer feedback
Topic 2.4 – Module 11: Solution Design Workshops
Objective: Gain practical experience with designing Cisco EN (NX) solutions.
Subtopics:
• Customer scenario-based solution design
• Group presentations and feedback
- Solutions Specialists
- Sales Engineers
- Technical Sales Representatives